Addiction is Real began with a simple question. How can we educate parents on the dangers of drugs and alcohol, and provide them with the tools needed to guide and engage their children through this very rough and sensitive terrain? The circumstances surrounding our group’s passion to do more was unfortunately grounded in loss, but also a deep and passionate understanding of how important it is to speak to your child early and often about the dangers of drugs and alcohol.

So many of us have been affected by addiction. Many of us have lost loved ones, or currently know people who are struggling themselves with drug or alcohol dependence. Although the need to want to help seemed simple enough, the conversation is one that comes with unfortunate barriers. It is reported that only 25% of parents speak with their children about the dangers of drugs. How can this be? Especially given the proven effectiveness of early engagement between a parent and child surrounding this issue. There are many reasons why these conversations don’t take place, but the main one that we have heard over and over again is that some parents just don’t think their child will ever have an issue with drugs or alcohol, making the conversation unnecessary. “Not my child,” is usually the phrase that we hear over and over again. Of course, the hope is that no child ever goes down the path of drug experimentation, but the reality is far different from our hope. Children are faced with all sorts of challenges and pressures along their journey, especially during their transition from elementary school to middle school, and middle school to high school. The reality is that so many of us take for granted the premise that our kids are fully prepared for the unfortunate day that they are introduced to something harmful. When this day comes, it is our hope that we have done our job and educated enough parents to help their kids avoid going down a path that all too often ends in tragedy.

Addiction is Real is a 501(c)3 nonprofit organization based in St. Louis, Missouri whose sole mission is to educate parents about the dangers of drugs and alcohol, and provide them the tools to take a more proactive approach in having these discussions with their child. Founded in 2015 by a group of concerned parents, we are determined to engage as many schools, groups, and parents as possible to push our message through. If you are interested in learning more about services we provide, visit our events page and/or contact us. We would love to hear from you.



Board of Directors


Kelly Prunty -

Kelly Prunty

Kelly Prunty graduated with a Master of Science in Integrated Marketing Communications from Northwestern University. She and her husband, Kevin, live in St. Louis and have four children. Having faced generations of addiction in her own family, Kelly is passionately committed to helping parents understand the dangers of substance use and how they can prepare and protect their own children from the harrowing trials of addiction.


Jude Hassan -

Jude Hassan

Jude Hassan was born in St. Louis, Missouri, and lives there to this day with his wife and son, Rachel and Kingston. Jude published his memoir, Suburban Junky, following the loss of his dear friend to addiction. Along with his role as a speaker and mentor to those seeking substance use treatment, Jude works at SSM Behavioral Health as a Business Development Representative. His team oversees internal and external relationships that are an integral part of SSM’s success as a system.

Pam Greenberg -  PRESIDENT

Pam Greenberg - PRESIDENT

Pam Greenberg

Pam Greenberg is an independent healthcare consultant who lives in St. Louis, MO with her husband, Marty. Since the death of her son, Justin, on February 27, 2015 due to an accidental overdose of heroin, she has been searching for a way to educate parents, teachers and the community on this terrible epidemic. AIR has given her this chance. She wants everyone to know that the three most dangerous words a parent can think or say are “Not my child”!

Teri Douglas -   VICE PRESIDENT

Teri Douglas -

Teri Douglas

Teri is happily married to her husband, Tim, for over 40 years. Tim is also involved with the organization, Addiction Is Real. Teri loves nothing more than spending time with her family. She has two children and four beautiful grandchildren. Her passion in life is helping others. When she is not working at her job as a dental hygienist, you will find her babysitting her grandkids. Teri is zealous about educating other parents on drug and alcohol addiction. Teri and her family were one of the fortunate ones, whose son survived a heroin overdose.

Barb Greenblatt -  SECRETARY

Barb Greenblatt - SECRETARY

Barb Greenblatt

Barb Greenblatt is a married mother of three children. She has spent her entire career, 38 years, in the travel industry at AAA.   Spending time with her close-knit family and many friends is her favorite pastime. Barb became involved with A.I.R. after the loss of her precious nephew, Justin.  Assisting with Addiction is Real keeps Justin’s memory close to her heart, while also making a positive impact on reducing the addiction and abuse epidemic in our community.

Kevin Prunty -  TREASURER

Kevin Prunty -

Kevin Prunty

Kevin Prunty is a Senior Director in the Private Debt & Equity Group at Reinsurance Group of America, where he focuses on investments in small and mid-sized companies across North America.  Kevin is a graduate of Washington University in St. Louis, where he was a four-year letter winner and captain of the Men’s Basketball team, and works as a volunteer youth basketball and baseball coach.  Kevin and his wife Kelly live in St. Louis with their four children.  Having seen the destruction addiction can cause families and as the father of four young children, Kevin is razor focused on finding ways to educate as many people as possible on the dangers of drug abuse.

Lisa Holubowski -  DIRECTOR

Lisa Holubowski - DIRECTOR

Lisa Holubowski

Lisa Holubowski graduated from the University of Illinois with her bachelors degree in Nursing.  She lives in St. Louis with her husband and four children. Lisa was inspired to get involved with Addiction is Real after the personal loss she experienced when a former neighbor and family friend whom she babysat for many years, died from an accidental overdose of heroin in February, 2015.  Lisa is determined to help educate parents in the effort to avoid the tragic consequences associated with drug abuse and addiction.